Sandra Schler
AJ Images Inc.
Roselle, NJ
One of the Wally Awards was given to Sandra Schler of AJ Images, Inc. for Series of Coordinated Menu Covers. The company’s client, a new, high-end restaurant, wanted to produce a series of individual menu covers for lunch, brunch, dinner, dessert, lounge, cocktails, and the check presentation folder. The designer was tasked with creating covers that were elegant yet substantial in weight and durable enough to withstand constant handling.
YUPO synthetic paper cover stock (Grade FIG350) was chosen for its tear and stain resistant qualities, which make it perfect for a food and beverage environment. It’s smooth, bright white surface allowed the beautiful photography to stand out. The restaurant owners also have the flexibility to change the menus regularly without having to replace the entire piece. Interior cover die-cuts create a place holder for the printed menu which can be inserted and changed as quickly as it takes to print on a home printer.