Designer: Chuck Goding,
Creative Director, Route 3 (Chicago, IL)
We chose yupo paper to best simulate the feel of an actual driver’s license—heavy weight, durability, ability to withstand folding, spindling and mutilation, as well as repeated washings if left in the pocket of a pair of pants. Everyone who has received our business card has been impressed not only with its design and concept, but the paper choice as well.
Paper Selection: 144# Cover