2018 #DoitonYUPO Print Awards Winner
Congratulations to Boyertown Publishing Company
Upstream and Winning – Journey with YUPO on the Schuylkill River
When Greg Hoffmann of Boyertown Publishing Company was collaborating with designer Brian Swisher on paper choices for their labor of love project, YUPO became a matter of natural selection. Created as a guide for paddlers on the Schuylkill River Water Trail, the comprehensive guide includes easy-to-use maps and background information on all the stops along the 120-mile long water journey.
“YUPO was selected for being waterproof, durable, its feel and foldability, as the maps were printed on two sides showing the river continuously,” Hoffmann relays. “The maps could then be reversed for easy viewing as to what part of the river you were on. YUPO proved to be a very easy synthetic product.”
A labor of love for designer Brian Swisher, the Schuylkill River Trail Guide was his tribute to the scenic waterway and its heritage.
Congratulations to Greg, Brian and their teams for creating a beautiful, functional and long-lasting #DoitonYUPO piece.