Bryans Road, MD
This self promotional piece was intended to promote the company’s capabilities to select prospective clients in the museum, design and architecture industries. The company used 3.5″ x 11″ yupo Translucent sheets, printed on both sides with multiple types of silk screen inks, allowing for various finishes. Gate-folded to encompass an informational insert and enclosed in an A4 Baronial, the paper has a translucent quality that enables pertinent information available on the insert to pierce through. The interplay among the finishes, colors and shapes gives a hint of what can be accomplished, and yet it holds the mystery of what is really on the other side.
In an industry that operates with increasingly advanced technology, using the “old school” technique of silkscreen printing on a modern and luxurious material can be rewarding for both the designer/printer and end-user. yupo Synthetic Paper was chosen for its unique surface, which is perfect for the screened inks and various finishes used in this piece. Its translucency also allows the employment of both surfaces and beyond, in one side viewing.