Where brand and packaging innovation meet, exciting new possibilities emerge. Take the recent expansion of Vaska, a leader in natural fabric care that developed a retail product line to complement its institutional laundry care products.
The intended launch of Vaska’s new concentrate formulas in 2011 was developed to showcase the unique fluid qualities and clear properties of the detergents. As innovators in the market, Vaska sought out unique packaging design that would let Vaska’s qualities shine through.
During that same time frame, Vaska’s bottle molder, Silgan Plastics (silganplastics.com), was also working on innovative new bottle shapes with Yupo Corporation America. Yupo, world leader in In-Mold Label (IML) substrates, had recently expanded its IML product line to include a new, clear substrate to accommodate more options for designs and shapes of blow-molded bottles.
YUPO IML grades are synthetic label substrates which provide a fully recyclable decoration solution. With no liner, liner waste or required adhesives, YUPO® was a perfect solution for Vaska’s blow-molded bottle. The collaboration of teams resulted in the development of YUPOUltraClearTM IML, which allowed for integrated blow molding, and for the product to be completely visible through the translucent Vaska bottles. YUPOUltraClear substrate looked just as clear, bold and transparent on Vaska’s lavender bottles as their translucent white bottles.
Historically, designers were limited to using a white label that was print matched to the color of the resin. This process, on today’s clear and translucent bottle options, would result in loss of visibility of the product. By promoting product visibility, YUPOUltraClear IML continues to forge the way for brands to showcase their products and truly stand out on retailers’ shelves.