Client: Perry Street Development
Design Firm: Pentagram
Partner-in-Charge/Art Director: Michael Bierut
Designer: Josh Berta
Printing: Master Printing, Inc.
Another Wally Award was presented to Frank Aresta of Master Printing for the 166 Perry Street Development Brochure. The brochure was designed to capture the essence and modern design of a new residential condominium building in New York City’s trendy West Village. The building’s high-performance glass façade allows home owners to experience varying degrees of daylight, while offering protection and privacy from the outside world.
YUPO translucent sheets were chosen for the brochure to imitate the building’s surreal structure and illustrate how it looks at different times of the day. Each page displays one image of a different room and the features offered. With images located in different corners of each page, the reader is naturally drawn to subsequent pages as the translucent paper gives a hint of what’s to come. The back cover comes together in a final full-page design with four images piercing through the translucent paper. The combination of high-quality images, absence of text and interplay with the translucent paper creates an originally stunning brochure.