Toyota Financial Services
Daniel Ko, Brand and Design director, Toyota Financial Services, Torrence, Calif., won this year’s competition for a dealer sales incentive promotion. Ko’s project was a poster using YUPO® Original 78 lb. text that doubled as a pocket folder designed in a style reminiscent of old-time travel brochures. Vehicle sales consulants were encouraged to win adventure vacations to various exotic travel destinations. Ko had used YUPO Synthetic Paper on previous projects and specified it for its texture, strength and ability to accept intricate custom cuts. B&G Printing of Gardina, Calif., produced the winning project.
JAWNS seamlessly integrates the functionality of a notebook with the utility of a wallet. A JAWNS carries your cards, cash, an integrated (and replaceable) notebook, and can even accommodate your passport. Printed on 58 lb. cover, JAWNS is water and tear resistant. Designer, Dan Mills explained “The YUPO stock was instrumental in enabling us to deliver a product that could withstand everyday use. In sum, it’s the perfect everyday creative companion!”
Structural Graphics’ Lamp
Structural Graphics’ created a lamp branded with structural graphics icons, paper airplanes and dotted lines. The design incorporated both 57 lb. text and 78 lb. text. The piece is made up of a wooden structure and base that holds the tension and reveals the strength of YUPO paper. The first layer is the 57 lb. text, which is closer to the light source and contains thin die-cuts outling a dotted line. The second layer is the 78 lb. stock, split into 4 panels.